WPOi Blog

WPO – the Acronym Everyone is Searching For

Posted by webpo  /   March 14, 2013  /   Posted in Web Presence Optimization  /   1 Comments

A recent post on Webbiquity, 25 of the Best Web Presence Optimization Guides of 2012, showcased more than two dozen of the best recent blog posts and articles pertaining to the theory and practice of web presence optimization (WPO).

What was missing from most of these pieces, however, was any mention of the term “WPO.” The various authors used phrases like “social media and SEO, “integrated marketing communications,” “inbound strategy,” “SEM + SEO,” “converged media” and “content marketing” among others, but missed the all-encompassing term that captures all of these concepts.

Nevertheless, the term is gaining increasing traction,  showing up in articles on FreshBusinessThinking.com, Deep Ripples and even ClickZ. As there is no better moniker available to describe the coordinated management of PR, social media, SEO, content development and online advertising to maximize overall web visibility, it’s only a matter of time before the term—and not just its underlying ideas—gains widespread use.

Welcome to the WPOinc Blog

Posted by webpo  /   February 28, 2013  /   Posted in Web Presence Optimization  /   Comments Off on Welcome to the WPOinc Blog

Welcome to the inaugural post on the WPOinc blog. This blog will serve as a companion to Webbiquity, the b2b marketing blog. Whereas Webbiquity addresses a wide range of digital marketing topics, including the concept and framework of web presence optimization (WPO), this blog will deal more with the practical, hands-on practice of WPO strategy and tactics.

We hope find the blog valuable and look forward to your feedback!


  • What is WPO?

    Web presence is essentially web visibility—it’s about being as ubiquitous and easy-to-find as possible when buyers are searching for what you and your competitors sell. Any information about your company or products that appears somewhere online contributes to your web presence. Tracking, managing and continually improving this for relevant, maximum exposure is optimization.

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