WPO for Vendors

We’re always on the lookout for new tools that can help organizations monitor and analyze web presence and website activity. If you have such a technology, we’d like to take a look!

Our vendor briefings are a research tool for us, and an opportunity for vendors to present products and services to our experts. These briefings aren’t interactive but rather more of a one-way presentation from the vendor. We want to learn about the vendor’s digital marketing technology offering. We’ll certainly ask for clarification if needed during a briefing session however our feedback isn’t the focus so we don’t provide opinions in vendor briefings.

We schedule vendor briefings based on the product’s relevance to our focus on b2b and/or considered-purchase WPO. Vendor briefings are typically 30 minutes in length and are conducted in an online meeting format.

NOTE ON NON-DISCLOSURE: We’re responsible stewards of confidential information, but we recommend that vendors don’t present confidential information as part of a vendor briefing. If a vendor chooses to present information that’s confidential, it’s a good idea to note this on all materials; however we don’t guarantee confidentiality just because it’s so noted.

Our vendor briefings are at no cost to the vendor.

Request Vendor Briefing »


  • What is WPO?

    Web presence is essentially web visibility—it’s about being as ubiquitous and easy-to-find as possible when buyers are searching for what you and your competitors sell. Any information about your company or products that appears somewhere online contributes to your web presence. Tracking, managing and continually improving this for relevant, maximum exposure is optimization.

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