Press Room

Thank you for visiting WPOinc’s Press Room. We appreciate your interest in our company and its personnel.

We’re happy to work with journalists, analysts and event organizers in a variety of ways — from providing expert commentary, original byline content, and insight into customer experiences to participation in syndicated research projects, webinars and public speaking engagements.

We’re readily available to assist in meeting editorial goals and we understand that you may be working on a deadline. Please contact us as needs arise for access to our industry and technical experts, as well as for additional company and product or services information.

Media Coverage

May 2, 2013   Competitive Multi-Channel Marketing Metrics: Web Presence Optimization | Social2B
April 9, 2013   The Importance of PR and Social Media Metrics | The CMO Club Blog
March 28, 2013   Measuring Multi-Channel Marketing Performance for CMOs | Social2B
March 19, 2013   Search Engine Optimization crucial for small businesses | Rochester Post Bulletin
March 4, 2013   Web Presence Optimization Innovator WPOinc Announces Early Adopter Program for Groundbreaking WPO Metrics Dashboard | Minnesota Public Relations Blog
February 11, 2013   Online marketing dashboard measures ‘web presence’ | Minneapolis StarTribune
January 30, 2013   Minneapolis PR agency spins out SaaS dashboard | TECHdotMN Blog

Recent News Releases

February 28, 2013   Web Presence Optimization Innovator WPOinc Announces Early Adopter Program for Groundbreaking WPO Metrics Dashboard | Demand for Competitive Metrics by Digital Marketing Personnel Is Driving the Early Release of the Patent Pending Dashboard

January 3, 2013   Minneapolis Top 25 PR Firm KC Associates and B2B Marketing Blog Join Forces to Offer Web Visibility Metrics | Demand for Web Presence Optimization measurement spurs commercialization of internal agency dashboard

  • What is WPO?

    Web presence is essentially web visibility—it’s about being as ubiquitous and easy-to-find as possible when buyers are searching for what you and your competitors sell. Any information about your company or products that appears somewhere online contributes to your web presence. Tracking, managing and continually improving this for relevant, maximum exposure is optimization.

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