WPO – the Acronym Everyone is Searching For

Posted by webpo  /   March 14, 2013  /   Posted in Web Presence Optimization  /   1 Comments

A recent post on Webbiquity, 25 of the Best Web Presence Optimization Guides of 2012, showcased more than two dozen of the best recent blog posts and articles pertaining to the theory and practice of web presence optimization (WPO).

What was missing from most of these pieces, however, was any mention of the term “WPO.” The various authors used phrases like “social media and SEO, “integrated marketing communications,” “inbound strategy,” “SEM + SEO,” “converged media” and “content marketing” among others, but missed the all-encompassing term that captures all of these concepts.

Nevertheless, the term is gaining increasing traction,  showing up in articles on FreshBusinessThinking.com, Deep Ripples and even ClickZ. As there is no better moniker available to describe the coordinated management of PR, social media, SEO, content development and online advertising to maximize overall web visibility, it’s only a matter of time before the term—and not just its underlying ideas—gains widespread use.

One Comment

  1. Pam S. Leblanc July 1, 2013 1:57 am

    Content quality, choice of distribution channels and the extent of promotion (by customers, external brand advocates, key influencers and others outside the company, as well as PR professionals and internal marketing staff) all affect the organization’s level of visibility or “presence” in the press (trade, local and business media), social media, website (organic search), industry (trade association and analyst sites) and paid (online advertising) areas.

  • What is WPO?

    Web presence is essentially web visibility—it’s about being as ubiquitous and easy-to-find as possible when buyers are searching for what you and your competitors sell. Any information about your company or products that appears somewhere online contributes to your web presence. Tracking, managing and continually improving this for relevant, maximum exposure is optimization.

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