Welcome to the WPOinc Blog

Posted by webpo  /   February 28, 2013  /   Posted in Web Presence Optimization  /   Comments Off on Welcome to the WPOinc Blog

Welcome to the inaugural post on the WPOinc blog. This blog will serve as a companion to Webbiquity, the b2b marketing blog. Whereas Webbiquity addresses a wide range of digital marketing topics, including the concept and framework of web presence optimization (WPO), this blog will deal more with the practical, hands-on practice of WPO strategy and tactics.

We hope find the blog valuable and look forward to your feedback!

 

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  • What is WPO?

    Web presence is essentially web visibility—it’s about being as ubiquitous and easy-to-find as possible when buyers are searching for what you and your competitors sell. Any information about your company or products that appears somewhere online contributes to your web presence. Tracking, managing and continually improving this for relevant, maximum exposure is optimization.

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